Poison Primrose redefines jewelry as a way to express, rather than limit, individuality. With influences from the daring worlds of rock and hip-hop, the brand embraces the power of self-expression, celebrating those who reject conformity and boldly carve their own path. The pear of anguish, historically associated with pain and torment, can be transitioned into a symbol of transformative beauty within the context of Poison Primrose, a classy goth jewelry brand. In our concept, the pear of anguish could metaphorically represent the individual’s life journey - embracing challenges and transforming adversity into strength and class. The style of the pear's design becomes a testament to the resilience and beauty found in overcoming life's hardships. By incorporating this element into our logo, we redefine the narrative, turning a historical symbol of anguish into a powerful emblem of personal growth, strength, and the unique allure of our jewelry pieces.